Hello Games being investigated by Advertising Standards

Are you retarded?

lolwut, prove it faggot

They wrote a whole article on their site a day or two before it launched and Sean himself tweeted that it is not a multiplayer game

Yet people still hesitated

He tweeted that after the game was released moron.

>neo-Cred Forums defends no man sky
what happened?

>after the game was released
>tweeted on Aug 8
>game launched on Aug 9

If you want to be edgy at least learn more about your sources you sperglord

This doesn't do much. all of means is they'll have ads pulled. That's it. That's what their powers allow.

The ASA is a non-governmental self-regulatory body. They don't actually have any 'official' authority beyond what the advertising industry agrees they have. They do not, and cannot, investigate companies. All they do, their entire remit, is to check whether adverts fairly and accurately represent products.

The most that can happen is the ASA gets NMS advertising pulled and possibly fines the company that produced the adverts, assuming the ASA finds those adverts non-representative.

Better than nothing.

More people could think they can get away with it, and it might not be just a small team, next time it might be Ubisoft.

developer shills pollute Cred Forums now and paid marketers run amok

Sometimes I feel sorry for Sean. It's obvious that he was like a rabbit in the headlights whenever questions were asked about his game, frozen and incapable of doing the one thing that would save him, which is to tell the truth.
Then I remember that he still continued to bullshit after those two streamers didn't see each other with that PS4 release in order to keep the hype going for the PC release and I lose all sympathy.

I agree the comparison was stupid and that the game was overhyped, but Sean straight up lied about it too.

>Sometimes I feel sorry for Sean. It's obvious that he was like a rabbit in the headlights whenever questions were asked about his game

>"Will I be able to see other players in the game?"
>"Yes"

WOW SO NERVOUS

>353172897
>wew, its okay, he posted a 10 word tweet on his personal profile on twitter! everyone has instantaneous acess to THAT!
when you say something for months and in the last few hours you deny it for a very few people in your twitter feed it does not make it okay, moron

it cost more money then a murder

Same interview
>"Can you build colonies"
>No.

He just wanted to hype it and mp was scrapped

Not if it was JFK's.

>next time
>might be Ubisoft

They've already done it several times now.

I agree completely; any attempt to prevent misleading advertising is a noble pursuit. I was just pointing out that the ASA investigation has no significant ramifications for HG as OP implied; the effect is limited to removing false advertising.

The ASA is pretty cool.

en.wikipedia.org/wiki/Advertising_Standards_Authority_(United_Kingdom)#Noteworthy_rulings

APPLE
>Apple has been involved in two major rulings by the ASA; its claim to be selling "the world's fastest personal computer" in 2004, its Power Mac G5 system, was judged to be unsubstantiated. Later, in August 2008, an advertisement for the iPhone was banned because of false claims that it could access "all of the Internet"—due to its lack of support of major plug-ins such as Flash.

ATHEIST BUS ADVERTS
>On 21 January 2009 the ASA ruled that an advert campaign, stating "There is probably no God", did not breach the code.

>The ASA said that the British Humanist Association's campaign did not breach the advertising code or mislead consumers and that it therefore would not launch an investigation.

ISRAEL
>In July 2009 the ASA banned an Israeli tourism poster following complaints. Palestine Solidarity Campaign, Jews for Justice for Palestinians and 442 members of the public complained about how the map on the poster displayed the West Bank, Gaza Strip, and the Golan Heights as part of Israel.

SOFA KING
>In February 2012, the ASA ruled that the local Northampton furniture store Sofa King could not use a tagline stating that their prices were "Sofa King low" because it would be considered "likely to cause serious and widespread offense", due to its use of a pun based on a profanity. Sofa King's owner disputed these claims, saying that he had run print advertisements in a local newspaper containing the offending slogan for ten years without any complaints.

>Sofa King Low

The guy deserves a medal for that tagline.

>Sofa King low
That wasn't bad at all, fucking pussies

He tweeted that it wasn't a multiplayer experience. Not that it wasn't multiplayer.

>posting wrong Komm Süsser Tod link
you had one job

This place is always so much quicker than r/games, it lets me get shitloads of karma by sharing stuff that's hot off the presses. Thanks Cred Forums!

I used to hate Reddit but I can't browse Cred Forums at work and in the last few years they've turned me into a redditor send help

I hope they dig into his nu-male ass for all it's worth. Bleed this faggot dry and teach every other faggot indie dev a lesson.

youtube.com/watch?v=oHUIU3HG1rk

Post the nignog edit

I agree it's funny and it's a shame it got removed, but the ASA was right to err on the side of caution. We live in a world of pussies and bitches.

Arise, chicken!

They advertised their "eben graffix m8" and even then it always was always stated it's an unfinished product, which while not morally ok, it's legal. HG outright said yes to shitload of features and game mechanics, among others multiplayer, while delivering none of those, and not saying shit until the very last moment. Just because he posted a tweet about it after release doesn't make it any less outright false advertisment. Ubisoft is shady, HG are outright criminals.

Want some Reddit Gold?

>Sofa King low

if you've fallen to reddit you're part of the problem, if you truly love Cred Forums you need to let one of them go

I don't get it.

Sean literally murdered the hopes and dreams of his consumer base.

This. One of the only parts of our goverment actually fucking worth somthing.

So who here is expecting NeoGAF to DDoS the Advert Standards Authority?

...

So fucking low.

Say it out loud user.
Quite fast.

So fucking low

Time to spoonfeed open up faggot.

SO-FUCKING-LOW

Sofa King low

The ASA is a non-governmental body.

Godamnit man I that was one of the last things I had faith in.
Techniacally that makes them better.

>if you truly love Cred Forums you need to let one of them go

I don't though, show me the rule that says you're not allowed to frequent more than one online community.

Cred Forums has been my home page for ten fucking years don't give me that "hurr reddit" bullshit you retarded axe wound. I have a government gig with a 911 center, good money but I can't go on Cred Forums. Redditors can be annoying but it's better than spending 12 hour shifts with 80% downtime sitting there with my thumb up my ass.

and sony?

so fucking low

So in that case, he should have to refund everyone who pre-ordered the game. Which is most likely most of their sales since nobody in their right mind would buy it AFTER launch.

Don't mind him, he's just trying to fit in by spouting one of the Cred Forums-approved boogeymen.

Why can't you go to Cred Forums but can visit reddit?

haha you think you would quit twitter and that would be the end of it sean?

Agreed.

Although the UK government does have an advertising standards regulatory body, I can't remember what it's called, but it's like a 'plan B' for whenever the ASA fucks up or something ridiculous happens that requires litigation or censorship or whatever.

It is very pleasing to know that independent industry organisations can self-regulate effectively. I still don't know why, for example, we still have the BBFC instead of the American style MPAA self-regulation. I mean for the most part it makes no difference, but there's no reason for the government to be involved in that shit, there's no reason for tax money to go towards that shit, and there's no reason 'underage' people should be prevented from seeing shit. It gets even more ridiculous when it comes to vidya, since we have BBFC ratings -and- ESRB ratings, totally redundant.

Literally means nothing.

We get investigated by the ASA all the fucking time, even if they do rule that you are advertising in a misleading way the absolute worst they do is tell you to stop saying whatever in the future.

Doesn't do Jack shit against things that have already happened, and in Hello Games case their current publicised advertising does not speak about multiplayer or anything misleading. It's their past claims which are in question and the ASA will just slap them on the wrist and say don't do that again.

Old people understand BBFC ratings and can't fathom ESRB ratings.
I've seen the same family buy a child 18Reds but not 18BBFCs. It was wack.

Yeah, sure, but there's nothing stopping a self-regulatory body adopting the same standards and style as BBFC ratings so that 'old people' can easily adjust.

more like GOODBYE Games

>such as asking internet search websites to remove a marketer's paid-for search ads.
>asking websites to stop taking money
So they can't do shit?

user, you understand that comparisons of that sort are rarely meant to be an exact reflection of the situation right? When I say you're as gay as George Takei in a pride parade singing YMCA while wearing a double ended dildo, that doesn't actually mean you're THAT gay, it's hyperbole.

Colonial mareens

He followed that tweet up immediately with another one that implied that multiplayer existed but was rare, and thus that he meant that it wasn't a multiplayer FOCUSED game.

The ASA consists of advertising companies. They have no legal authority, but they have a lot of sway.

I haven't read the article, but their remit doesn't really cover search websites, they don't have any direct influence there. But they have influence over advertising companies (since the ASA is literally made of advertising companies) so it's less 'asking search sites to remove adverts' and more 'instructing advertising companies to stop producing misleading adverts,' and given that context, there's no reason a search site would want to continue publishing misleading adverts, since the advertising agency can just stop supporting whichever search sites choose to continue displaying unapproved ads.

>advertising agency
*advertising authority, as in, the ASA.

But gaymers like to sound like cynic nihilistic retards. They actually think the mindset of a teenager makes them sounds smart so prepare for the usual
>it's pointless
>what a waste of time
Typical from weak minded faggots that enjoy being fucked dry from behind.

Sean lied. Nowhere else but in the gaming industry you can get away with advertising shit as candy. It needs to stop.

>Make a decent game
>Gamers throw a tantrum because is not the most perfect game ever

Self entitlement at its finest. Gamers are the worst kind of people.

>get away
How? The game was massively refunded, the bad press following the release was overwhelming and it's highly unlikely people will flock anything Hello Games produce ever again.

hellogames.org/2014/01/the-flood/

Remember that God himself tried to stop them from making NMS

You deserve the disappointment if you were hyped for this game
Sean did you a favor, your radar needed fixing

SOFA KING
WEE TODD EDD

>bitch

Ah yes I'm sure they are in massive debt with huge losses because that's how it works
>i got a refund so its ok they learned their lesson

Fucking pathetic

They had over 200k concurrent players on steam, I think they can eat a few thousand at most refunds.

>Haha, my hate boner is not satisfied! I want Sean Murray to hang himself under a bridge!
You should hang right next to him.

>team works on a game for years
>it sells alot, everyone gets paid
>suddenly mass refunds

>pointing out that refunding isn't enough means you want him dead

People know ad/commercial is just ad, yet still buy it.
Now hyping, shilling...
We're screwed.

>That's not fair, I don't want him dead. Him being homeless and suffering for the rest of his life is just enough for me. ;)

none of the games advertising lied though
they had the scripted events that were shown at E3 which werent even said to be in the final game
they said you'd be able to see other players if you ran into them which you can (that first day thing was a server error)

they were extremely shitty and shifty about talking about things and they were far from above the boards but they didn't do anything illegal. just stop talking about this shit game and let it fucking die already.

That's also a stretch.

>but they didn't do anything illegal.
Dude there's a company persecuting them for false advertising, you think they would bother to do that if they didn't have any evidence?

>they were extremely shitty and shifty about talking about things and they were far from above the boards but they didn't do anything illegal

The ASA is not a governmental body and they do not adjudicate on the legality of anything. They are, however, intensely concerned on 'shifty and shitty' behaviour in a marketing context.

Of course, the adverts might be perfectly honest, I don't know, and I can't predict what the ASA will decide, but don't misdirect the conversation from 'shitty practices' to 'legalities.'

lots of emplyoers ban Cred Forums because it has the reputation of porn and shit while reddit has a better reputation as a social media website or some shit. It's pretty stupid but impressions do count for something

Great, hopefully they won't make a new game after this. Don't wanna see his annoying face & taking 20 mins at E3 anymore.